Data has become a game-changing business asset and organizations today possess the ability to collect a seemingly infinite amount of it. The challenge, however, is that much of that information remains underutilized because most companies do not possess the resources to process (let alone understand) it all.
Data visualization presents one solution to the challenge of making sense of all this information. Utilizing the principles of graphic design, marketing and IT leadership, for instance, organizations can deliver innovative ways of representing data to identify previously undetectable patterns in information or effectively communicate key trends to stakeholders.