As a global-award-winning user experience practitioner and leader, Paul designs human-centred business solutions that help maximize ROI, customer loyalty, and employee engagement. To this end, Paul leads organizations through research and discovery, strategy, and design, producing solutions with high adoption, productivity, and satisfaction. Paul differentiates his practice by tackling the big challenges: large platforms with complex data models and sophisticated flows; and executing qualitative and quantitative research programs that expose fundamental insights while avoiding bias. As a behavioural designer, Paul applies cognitive psychology and behavioural science to create solutions that people can readily learn and efficiently use, and that nudge them towards ideal outcomes.

Paul also specializes in the creation of experience-centred practices, customizing centres of excellence, governance models, methodologies, standards, and metrics towards the achievement of desired user-experience outcomes.

Paul has applied his expertise over three decades, across multiple industries, platforms, and application areas, including B2B, B2C, and B2E.